Retarget Amazon Shoppers
Everywhere Else.
Amazon PPC waits for the search. Amazon DSP (Demand Side Platform) creates the demand. We access Amazon's exclusive shopper data to target your customers on Twitch, Fire TV, IMDb, and the entire open web.
PPC Is a Red Ocean.
DSP Is the Blue Ocean.
Amazon Sponsored Products (PPC) is getting expensive. Everyone is bidding on the same keywords: "Running Shoes," "Coffee Maker," "Face Cream."
But what about the people who viewed your product yesterday and didn't buy?
If you rely only on PPC, you lose them forever. With DSP, you follow them. You show them a banner ad while they read CNN. You show them a video ad while they watch Twitch. You bring them back.
DSP isn't just about keywords. It's about Audience Identity. We target people who are runners, not just people searching for "shoes."
PPC (Sponsored Products)
Reach: Only active searchers.
DSP (Demand Side Platform)
Reach: The entire internet.
Competitor Conquesting
Reach: People who viewed your rival.
The Audience Architecture
We build layers of targeting to capture every stage of the buyer's journey.
Retargeting (The Cash Cow)
We target users who viewed your detail page in the last 30 days but didn't purchase. We show them dynamic ads featuring the exact product they looked at, reminding them to complete the purchase.
Competitor Conquesting
We target users who viewed your competitors' products but didn't buy. We swoop in with ads showing why your product is superior, stealing market share right before the decision.
In-Market Segments
Amazon knows who is "In-Market" for specific categories (e.g., "Camping Equipment," "Baby Strollers") based on recent search behavior. We serve ads to these high-intent shoppers before they even find your brand.
Lifestyle Segments
Selling vegan snacks? We target the "Healthy Living" lifestyle segment. Selling tech? We target "Early Adopters." We reach people based on who they are, not just what they type.
Past Purchasers (Loyalty)
It's easier to sell to an existing customer. We run cross-sell campaigns (bought Shampoo -> show Conditioner) and replenishment campaigns (bought Vitamins 30 days ago -> time to restock).
Streaming TV (STV)
Run commercial-style video ads on Amazon Freevee and Fire TV apps. This builds massive brand awareness and feels like "TV Advertising" but with digital targeting precision.
Enterprise-Grade Access
Normally, DSP requires high minimums. We make it accessible.
Project Plan
Creative build & audience setup.
Cost depends on creative assets
- Predefined scope & fixed cost
- No advance payment required
- Pay only upon completion
- Banner Ad Design (Standard)
- Ideal for: Single Campaign Test
Flexi Hours
Ongoing bid & audience mgmt.
Min commitment: 20 hrs/week
- Pay-as-you-go flexibility
- No upfront payment
- Detailed timesheets provided
- Daily Bid Optimization
- Audience Rotation & Testing
Growth Partner
Total ad ecosystem ownership.
Min revenue eligibility: $10,000+
- No upfront fees/costs
- PPC + DSP Integrated Strategy
- 1 Year Strategic Contract
- Full "C-Level" Consulting Access
- Video Ad Production Support
Go Beyond The Search Bar.
Your customers are everywhere. Your ads should be too.
Request DSP Access
FAQ
Do I need to sell on Amazon to use DSP?
Surprisingly, no. While it's most powerful for Amazon sellers (Link-In), you can also use DSP to drive traffic to your own DTC website (Link-Out). However, the best data leverage comes from selling on Amazon.
What is the minimum budget?
Traditionally, Amazon required $35k/month for managed service. However, eComHoard offers Self-Service access, allowing us to manage smaller budgets (typically starting around $2k-$5k/month) efficiently.
Do I need custom creative assets?
For basic display ads, Amazon can auto-generate creatives from your listing images. However, for best results (and for Video/STV ads), we recommend our Project Plan to design custom, high-converting banners.