Is Your Ad Account
A Crime Scene?
You can't optimize chaos. We dismantle "Spaghetti Campaigns" and rebuild your Amazon PPC account with enterprise-grade Naming Conventions, Portfolio Structures, and SKAGs (Single Keyword Ad Groups) for infinite scalability.
"Auto 2023"
"Test 5 final"
If You Can't Read It,
You Can't Scale It.
Most Amazon ad accounts are a mess. Hundreds of keywords dumped into a single "Auto Campaign." Or worse, 50 campaigns named "Test 1," "Test 2," and "Copy of Test 1."
The Problem? You cannot see where your money is going. You are bidding against yourself. Winners are buried by losers.
Structure is the foundation of profit. Without granular segmentation, you are just gambling.
We implement a rigorous Naming Convention and Portfolio Hierarchy that separates Brand, Competitor, Category, and Ranking traffic so you can pull the right levers instantly.
Keyword Cannibalization
Same keyword in 5 campaigns drives up CPC.
Funnel Isolation
Isolating "Discovery" from "Scaling" keywords.
The Structural Logic
We organize your spend into logical, manageable buckets.
Standardized Naming
We rename every campaign to follow a strict logic:
[PRODUCT] - [AD TYPE] - [MATCH TYPE] - [GOAL].
You will know exactly what a campaign does without clicking into it.
Funnel Segmentation
We build separate campaigns for Auto (Discovery), Broad (Research), and Exact (Performance). We use negative keywords to force traffic down the funnel, ensuring you never pay for the same search term twice.
SKAG Implementation
For your top 10% performing keywords, we create Single Keyword Ad Groups (SKAGs). This allows for absolute control over bids and budget, maximizing dominance on your "Hero Terms."
Brand Defense Portfolios
Competitors will bid on your brand name. We structure specific "Defense" portfolios with high bids but low budgets to ensure your products own the top of search for your own brand name.
Harvesting Rules
We set up the logic for keyword migration. If a search term gets 3 conversions in Auto, it is automatically moved to Manual Broad. If it wins there, it moves to Exact. It's an automated promotion system.
Budget Allocation
We structure Portfolios to enforce budget caps. We ensure 70% of spend goes to "Proven" keywords and cap "Experimental" spend at 30%, protecting your profitability while allowing for growth.
Structured Pricing
One-time fixes or ongoing optimization.
Project Plan
One-time account restructure.
Cost depends on active campaigns
- Predefined scope & fixed cost
- No advance payment required
- Pay only upon completion
- Bulk Sheet Rename & Restructure
- Ideal for: Fixing Messy Accounts
Flexi Hours
Ongoing structural hygiene.
Min commitment: 20 hrs/week
- Pay-as-you-go flexibility
- No upfront payment
- Detailed timesheets provided
- Weekly Search Term Migration
- Negative Keyword Application
Growth Partner
Total account management.
Min revenue eligibility: $10,000+
- No upfront fees/costs
- Fully Managed PPC Strategy
- 1 Year Strategic Contract
- Full "C-Level" Consulting Access
- New Product Launch Architecture
Organize for Scale.
A messy account cannot grow. Let's build a foundation that supports millions in revenue.
Request Account Audit
FAQ
Will restructuring hurt my sales?
It can cause a temporary fluctuation (3-5 days) as the algorithm learns the new campaign IDs. However, we minimize this by keeping old high-performing campaigns running while we warm up the new structure (Parallel Transition).
Why do I need naming conventions?
Without them, you cannot use "Bulk Operations" files effectively. Consistent naming allows us to filter, sort, and adjust thousands of bids in Excel in seconds, rather than clicking manually for hours.
What is a Portfolio?
Portfolios are folders that hold campaigns. They allow you to set a budget cap for a group of campaigns (e.g., "Launch Product X - $100/day"). This prevents one runaway campaign from draining your entire account budget.