Atlassian Marketplace Marketing Service - eComHoard
B2B SaaS Growth Agency

Code Gets It Built.
Marketing Gets It Installed.

The Atlassian Marketplace is a goldmine, but standing out among 5,000+ apps requires more than just good code. We optimize your Jira, Confluence, and Bitbucket apps to dominate search, convert evaluations, and win Enterprise Admins.

Partner Portal Analytics Cloud & DC
Active Installs
14,205
Eval Conversion Rate
42.8%

Advanced Time Tracking & Reports for Jira

128 reviews
STAFF PICK

The "30-Day Evaluation" Trap

Getting a Jira Admin to click "Try it free" is only the beginning. The biggest leak in the Atlassian app funnel is the Evaluation Drop-off.

Users install your app, get confused by the setup, forget about it, and let the 30-day trial expire.

Your competitors aren't building better apps; they are building better onboarding sequences and selling to the right decision-makers.

We optimize your Marketplace listing to attract high-intent users, and we build the B2B marketing funnels that hold their hand from "Evaluation" to "Paid Annual Subscription."

Marketplace SEO

Rank for "Agile Reports" not just your brand name.

Trial Nurture Flows

Automated emails guiding Admins to their "Aha!" moment.

Solution Partners

Getting Atlassian consultants to recommend your app.

Our Playbook

B2B Ecosystem Growth

We speak fluent Atlassian. We market to Admins, not consumers.

Listing Optimization (CRO)

Your marketplace listing is your storefront. We optimize your title for search algorithm relevance, design high-contrast screenshots with annotation callouts, and rewrite your overview to focus on enterprise pain points.

Atlassian Community Seeding

Jira Admins live in the Atlassian Community forums. We monitor relevant threads ("How do I track time across multiple epic links?") and provide highly valuable, non-spammy answers that position your app as the definitive solution.

Solution Partner Outreach

Atlassian Solution Partners control massive enterprise deployments. We build outreach campaigns targeting these consultants, offering them demo access, dedicated support, and co-marketing opportunities so they sell your app for you.

B2B Paid Acquisition

We don't waste money on broad Facebook ads. We run hyper-targeted LinkedIn Ads and Google Search campaigns targeting job titles like "Jira Administrator," "Scrum Master," and "VP of Engineering."

Eval-to-Paid Nurture Sequences

We intercept the 30-day trial with behavioral emails. Day 1: "Getting Started." Day 5: "Did you try this power feature?" Day 25: "Your trial is ending, here's how to pitch this to your boss for budget approval."

Cloud Migration Marketing

With Server end-of-life, the massive shift is to Cloud. We create specific marketing campaigns assuring existing Data Center/Server users that your Cloud version is secure, feature-parity ready, and easy to migrate.

Vendor Investment

Scalable Marketing Plans

From new app launches to Platinum Top Vendors.

The Overhaul

Project Plan

Marketplace Listing Audit.

$200+ / minimum

Cost depends on app count

  • Predefined scope & fixed cost
  • No advance payment required
  • Pay only upon completion
  • SEO Keyword Rewrite & Graphics
  • Ideal for: Stalled Installs
Get Quote
Vendor Choice
Growth Ops

Flexi Hours

Content, Community & Ads.

$8 / hour

Min commitment: 20 hrs/week

  • Pay-as-you-go flexibility
  • No upfront payment
  • Detailed timesheets provided
  • Atlassian Community Seeding
  • LinkedIn Campaign Management
Start Growing
Full Funnel

Growth Partner

Total ecosystem strategy.

5% of MRR Growth

Min revenue eligibility: $10,000+

  • No upfront fees/costs
  • Fully Managed B2B Marketing
  • 1 Year Strategic Contract
  • Full "C-Level" Consulting Access
  • Solution Partner Outreach Program
Apply for Partner

Convert Evals into Revenue.

Stop letting your hard work collect dust in the marketplace. Let's get it installed.

"We had a great Jira plugin with 500 evals but only a 2% conversion rate. eComHoard built our 30-day onboarding email sequence, and our conversion jumped to 14% in two months."

Request Listing Audit

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FAQ

Do you help with Staff Picks?

We optimize your listing to meet the criteria that Atlassian looks for in "Staff Picks" (high-quality imagery, clear documentation, cloud Fortified badges). However, the final decision is always editorial from Atlassian.

How do you track trial conversions?

We help you integrate the Atlassian Marketplace API with your CRM (like HubSpot or ActiveCampaign). This allows us to trigger specific marketing emails exactly when a user starts an eval, or when their license is about to expire.

Is B2B advertising too expensive?

LinkedIn Ads have a high CPC, but when you are selling an enterprise app license worth $5,000/year, a $15 click is highly profitable. We focus on hyper-targeting to ensure we only pay for clicks from actual Jira/Confluence decision-makers.