Audio Ads & Podcast Marketing - eComHoard
Streaming & Podcast Ads

Capture the
Unskippable Moment.

Visual ads are ignored, scrolled past, or blocked. Audio is intimate. We buy, produce, and optimize targeted audio ads on Spotify, Pandora, and top-tier podcasts to reach your customers while they drive, run, and work.

Launch Campaign Hear Examples

Distributing Across the Audio Web

Spotify Podcasts Pandora iHeartRadio SiriusXM
The Screen Fatigue

You Can't Look at Ads
While Driving.

Social media feeds are saturated. Visual banner blindness is at an all-time high. But consumers spend over 2.5 hours a day listening to streaming audio while commuting, working out, or cooking.

Audio ads capture Screen-Free Attention. Unlike a YouTube ad that users furiously try to skip, audio ads on free tiers are seamlessly integrated into the listening experience. You have a captive audience with their headphones on, absorbing your message directly into their ears.

Contextual Targeting

We don't just target demographics. We target moments. Selling pre-workout? We place your ad exclusively in "Gym & Motivation" playlists. Selling coffee? We buy the "Morning Commute" ad slots.

The eComHoard Studio Approach

  • Sonic Copywriting

    Writing for the ear is different than writing for the eye. We craft punchy 15s and 30s scripts that use "Theater of the Mind" to build desire and drive clear calls to action.

  • Voiceover & Production

    No robotic AI voices (unless requested). We source professional, native-speaking voice actors and mix the audio with licensed backing tracks.

  • Programmatic Buying

    We utilize DSPs to buy audio inventory across multiple networks simultaneously, optimizing for cost-per-listen (CPL) and attributed conversions.

The Playlist

Ad Formats We Deploy

0:30

Streaming Audio Ads

The core format. Unskippable audio played between songs on free tiers of Spotify/Pandora, accompanied by a clickable companion display banner on the user's screen.

1:00

Host-Read Podcast Ads

We negotiate direct deals with niche podcasters to read your ad organically. This provides the highest trust and conversion rate, leveraging the host's parasocial relationship with listeners.

0:15

Programmatic Audio

Dynamic insertion of pre-recorded ads across thousands of independent podcasts and digital radio stations, scaled rapidly based on demographic data.

Investment

Broadcast Packages

The Single (Project)

$200+ / Minimum

Best for Script Writing, Voiceover Production, or setting up a single Spotify Ad Studio campaign.

  • Predefined scope & fixed cost
  • No advance payment required
  • Pay only upon completion
  • Clear deadlines included
  • Delivered as mixed .MP3/.WAV
Get a Quote
On Heavy Rotation

Flexi Hours

$8 / hour

Active campaign management, programmatic bidding, and performance tracking.

  • Pay-as-you-go flexibility
  • No upfront payment
  • MIN COMMITMENT: 20 hours/week
  • Podcast Host Outreach
  • Attribution Pixel Monitoring
Start Flexi Plan

The Network (Partner)

5% of Gross Revenue

For brands scaling omnichannel. We manage your entire audio and podcast network strategy.

  • No upfront fees/costs
  • Fully managed campaigns (A-Z)
  • Min revenue eligibility: $10,000+
  • 1 Year Strategic Contract
  • Premium Voice Talent Sourcing
  • Direct Network Negotiations
Apply for Partnership

Broadcast FAQ

How do you track ROI on an audio ad?
We use three methods: 1) Vanity URLs (e.g., yourbrand.com/podcastname). 2) Custom Promo Codes (e.g., "Use code SPOTIFY20"). 3) Attribution Pixels (Spotify Ad Studio pixel on your site to track users who heard the ad and later visited).
What is the minimum budget for Spotify Ads?
Spotify Ad Studio allows campaigns to start for as little as $250. However, to gather meaningful data and reach statistical significance, we recommend a test budget of at least $1,500 - $3,000 for your initial 30-day flight.
Do I need to supply the audio file?
No. While you can provide your own, eComHoard offers full-service production. We write the script, hire the voice actor, add background music/SFX, and master the final 15s or 30s track to broadcast standards.

Turn Up The Volume.

Your audience is listening. Make sure they hear your brand. Let's produce an unskippable audio campaign.

Email Audio Team

info@ecomhoard.com

Visit Contact Page

ecomhoard.com/contact-us/
Sound Check

Plan Your Broadcast

Who is your target listener?

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