Authorized Reseller Marketing - eComHoard
Channel Marketing & Enablement

Turn Your Resellers Into a
Revenue Army.

Stop unauthorized sellers from tanking your prices. We build and manage Authorized Reseller Programs that enforce MAP, distribute pristine marketing assets, and empower your official partners to dominate their local markets.

Build Your Network Channel Audit

Tech Stack Integrations

Partner Relationship Mgmt Digital Asset Mgmt B2B Wholesale Portals MAP Monitoring Tech
The Channel Chaos

Your Brand is Being
Diluted and Discounted.

Selling through third-party retailers is a massive revenue driver, but it comes with a loss of control. Unauthorized sellers dump your product on Amazon for 30% off, destroying your perceived value and angering your loyal, full-price retail partners.

Meanwhile, your good resellers are struggling to sell because they don't have high-quality photos, proper product descriptions, or cohesive ad copy. They are using pixelated images from Google to represent your premium brand.

The "Partner Enablement" Fix

We build the infrastructure that makes it incredibly easy for authorized partners to sell your product correctly, and incredibly difficult for rogue sellers to operate at all.

The eComHoard Channel Framework

  • MAP Policy Enforcement

    We establish and enforce Minimum Advertised Pricing. We use software to track violations and issue automated takedown notices to price-tankers.

  • Digital Asset Portals

    We build secure B2B hubs where your partners can download high-res lifestyle imagery, formatted social posts, and accurate spec sheets instantly.

  • Co-Branded Campaigns

    We design "plug-and-play" ad templates. Your reseller just drops their logo next to yours, ensuring brand consistency across hundreds of local markets.

Tactical Operations

Marketing to the Marketers

Reseller Training Content

We create "How to Sell [Brand]" video modules and battle cards. We educate their sales reps on objection handling and feature benefits so they push your product over a competitor's.

MDF Management

Managing Marketing Development Funds (Co-Op dollars). We ensure resellers are spending your co-op budget on high-ROI digital ads, not just buying branded pens.

Lead Routing via Locator

We build intelligent "Where to Buy" store locators on your main site that route high-intent localized traffic directly to your top-tier, compliant retail partners.

Program Investment

Partner Management Plans

Project Plan

$200+ / Minimum

Best for creating a Digital Asset Library, drafting MAP policies, or B2B Portal setup.

  • Predefined scope & fixed cost
  • No advance payment required
  • Pay only upon completion
  • Clear deadlines included
  • Brand Guidelines Creation
Get a Quote
Active Enforcement

Flexi Hours

$8 / hour

Ongoing MAP monitoring, rogue seller takedowns, and asset updating.

  • Pay-as-you-go flexibility
  • No upfront payment
  • MIN COMMITMENT: 20 hours/week
  • Weekly MAP Violator Reports
  • Partner Newsletter Management
Start Flexi Plan

Growth Partner

5% of B2B Revenue

For brands scaling global distribution. We act as your Channel Marketing Dept.

  • No upfront fees/costs
  • Fully managed campaigns (A-Z)
  • Min B2B revenue: $10,000+
  • 1 Year Strategic Contract
  • Co-Op Ad Management
  • Reseller Onboarding Flow
Apply for Partnership

Channel FAQ

How do you actually stop unauthorized sellers on Amazon?
We use a multi-step legal and technical approach. First, implementing a strict Authorized Reseller Policy. Second, conducting test buys to identify the source of the leak. Third, issuing Cease & Desist letters based on intellectual property (trademark/warranty) infringement, and escalating to Amazon Brand Registry for removal.
What assets do resellers actually want?
They don't want massive 50-page brand guidelines. They want ready-to-use utility: High-res transparent PNGs, short 15-second social media video clips optimized for Reels/TikTok, pre-written email copy, and clear technical spec sheets. We build exactly what they need to hit "Publish."
Can you help run Co-Op campaigns on Facebook/Google?
Yes. A common strategy is running highly-targeted local ads (e.g., in a 10-mile radius around a retailer's physical store) driving traffic directly to their location. We manage the ad spend using the MDF (Marketing Development Funds) allocated to that specific partner.

Protect Your Brand.

Don't let rogue sellers devalue your hard work. Let's organize your channel and empower the partners who actually add value.

Email Channel Strategy

info@ecomhoard.com

Visit Contact Page

ecomhoard.com/contact-us/
Network Audit

Assess Your Channel

How many authorized (and unauthorized) sellers do you have?

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