Bing & Microsoft Ads Management - eComHoard
Microsoft Advertising Partners

Stop Fighting for
Google's Scraps.

While your competitors bleed cash in Google's saturated ad auctions, smart eCommerce brands are quietly scaling on Bing. Lower CPCs, higher disposable income, and 30% of the US desktop market. We build Microsoft Ad campaigns that drive highly profitable ROAS.

Tap Into Bing Traffic Free Account Audit

The Microsoft Advertising Ecosystem

Bing Yahoo! AOL. DuckDuckGo MSN
The Monopoly Myth

Google Isn't the Only
Search Engine.

Brands obsess over Google Ads, driving Cost-Per-Click (CPC) to unsustainable levels. By ignoring Microsoft Advertising (Bing), you are leaving roughly 137 million unique searchers in the US alone completely untouched.

More importantly, it's about who is searching. The Bing audience skews older (35+), boasts a much higher average household income ($100k+), and conducts searches primarily on desktop devices at work. They have high disposable income and high purchase intent.

The "Import" Trap

Simply clicking "Import from Google" is a recipe for disaster. Bing's algorithm, match types, and bidding mechanics behave differently. We don't just import; we optimize specifically for the Microsoft ecosystem.

The eComHoard Bing Advantage

  • Lower CAC & Higher ROAS

    With less competition in the auction, your Cost Per Acquisition (CAC) drops significantly, creating a highly profitable secondary revenue stream.

  • Microsoft Shopping Mastery

    We sync your product catalogs and run aggressive Microsoft Shopping campaigns, capturing visual search intent right on the SERP.

  • LinkedIn Profile Targeting

    A massive B2B advantage: We can target your Search and Shopping ads based on a user's LinkedIn profile (Company, Job Function, Industry).

Full Funnel Coverage

Microsoft Advertising Suite

Search Campaigns

Capturing high-intent text searches across Bing, Yahoo, and AOL. We optimize bids and ad copy specifically for the older, desktop-heavy demographic.

Microsoft Shopping

We manage your Microsoft Merchant Center feed, ensuring your products appear visually at the top of search results for maximum click-through rates.

Microsoft Audience Network

(MSAN) Native advertising placed directly within MSN, Outlook, and Microsoft Edge. Incredible for remarketing and top-of-funnel brand awareness.

Management Fees

Search Scaling Packages

Project Plan

$200+ / Minimum

Best for Account Audits, Google-to-Bing Import & Cleanup, or UET Tag Setup.

  • Predefined scope & fixed cost
  • No advance payment required
  • Pay only upon completion
  • Clear deadlines included
  • Tracking Pixel (UET) Verification
Get a Quote
Performance Engine

Flexi Hours

$8 / hour

Ongoing bid optimization, negative keyword mining, and feed management.

  • Pay-as-you-go flexibility
  • No upfront payment
  • MIN COMMITMENT: 20 hours/week
  • Weekly Bid Adjustments
  • Search Term Report Analysis
Start Flexi Plan

Growth Partner

5% of Ad Revenue

For established brands. We manage your entire Google & Bing ecosystem.

  • No upfront fees/costs
  • Fully managed campaigns (A-Z)
  • Min revenue eligibility: $10,000+
  • 1 Year Strategic Contract
  • Cross-Engine Strategy
  • LinkedIn B2B Targeting Setup
Apply for Partnership

Platform FAQ

Should I run Bing Ads if I'm not maxed out on Google?
Yes. It is often a more profitable secondary channel. Because CPCs are generally 30-50% lower on Bing, you can acquire high-value customers at a fraction of the cost, increasing your blended ROAS across your entire marketing stack.
Is Bing good for B2B eCommerce?
It's arguably the best platform for it. Millions of corporate PCs have Microsoft Edge and Bing set as the default, unchangeable browser by IT departments. Plus, Microsoft owns LinkedIn, allowing us to target search ads based on professional criteria.
Do I need to create a whole new Merchant Center?
You need a Microsoft Merchant Center, but we don't have to start from scratch. We can set up automated imports directly from your Google Merchant Center so your product feed, prices, and inventory stay perfectly synced across both platforms without double the work.

Diversify Your Traffic.

Don't rely 100% on Google. Let's tap into the hidden 30% of the market and lower your acquisition costs today.

Email Search Team

info@ecomhoard.com

Visit Contact Page

ecomhoard.com/contact-us/
Account Audit

Request Bing Audit

Tell us your current monthly ad spend.

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