Google Performance Max Management - eComHoard
Google AI Orchestration

PMax is a Machine.
We are the Pilot.

Performance Max (PMax) is Google's most powerful ad format—and its biggest "Black Box." We stop the machine from wasting your budget on low-intent traffic and branded search, turning automated chaos into a high-precision ROI engine.

Scale My Campaigns Request Free Feed Audit

Unified Coverage Across Every Google Channel

Search Shopping YouTube Gmail Maps
The Black Box Crisis

Automation Without Oversight
is a Charity for Google.

PMax is built to be "hands-off." While this sounds great, it means Google often prioritizes "low-hanging fruit"—retargeting customers who would have bought anyway or bidding on your own brand name.

eComHoard restores your control. We don't let the algorithm run wild. We provide high-quality assets, prune toxic placements, and utilize "Audience Signals" to point the AI at your most profitable customers, not just the cheapest clicks.

The "Hidden" Negative List

PMax makes it notoriously hard to add negative keywords. We work directly with Google support and account-level scripts to ensure your ads don't show up for junk queries, saving you up to 30% in wasted spend.

The PMax Management Stack

  • Asset Group Architecture

    We produce high-CTR images, video, and copy. We don't use stock; we use performance-tested creative optimized for every placement.

  • First-Party Audience Signals

    We feed the algorithm your actual customer lists and high-intent segments to "warm up" the machine and find buyers faster.

  • Placement Scrubbing

    We aggressively audit where your ads are showing. We exclude spammy mobile apps and junk YouTube channels that drain your budget.

Strategic Vectors

Optimization Workflows

Merchant Feed Health

PMax relies on your Google Merchant Center data. We optimize titles, categorize correctly, and troubleshoot GTIN errors to ensure your products show for the highest-intent searches.

New Customer Acquisition

We configure PMax to bid higher for "New Customers" versus "Returning Customers," ensuring your ad spend is driving business growth, not just retargeting.

Split Testing Tactic

We run experiments between Standard Shopping and PMax to determine the incremental lift. We only keep the algorithm on if it is objectively outperforming manual bidding.

Investment Structure

Scaling Packages

The PMax Audit

$200+ / One-Time

A deep-dive technical review of your current PMax campaigns, asset groups, and feed health.

  • Placement Transparency Report
  • Asset Strength Scorecard
  • Feed Optimization Roadmap
  • Tracking Pixel (CAPI) Audit
Get a Quote
Active Management

Flexi Hours

$8 / hour

Ongoing optimization. We refresh creative assets monthly, manage negative lists, and monitor bid strategies.

  • Weekly Bid & ROAS Tweaks
  • Constant Negative Keyword Mining
  • MIN COMMITMENT: 20 hours/week
  • Search Term Trend Analysis
Start Flexi Plan

Revenue Partner

5% of Ad Sales

For established brands ($50k+/mo). Full omnichannel takeover of your entire Google ecosystem.

  • No upfront fees/costs
  • Fully managed campaigns (A-Z)
  • Min revenue: $10k+
  • Unlimited Ad Creative Design
Apply for Partnership

PMax Intel (FAQ)

Can we exclude our brand name from PMax?
Yes, and you should. PMax often "inflates" its ROAS by bidding on your brand keywords (people already looking for you). We utilize account-level negative keyword lists and Brand Exclusions to ensure PMax is finding *new* customers while your standard Search campaigns handle your brand equity efficiently.
How many asset groups should we have?
Asset groups should be thematic, not just random product dumps. We typically build asset groups based on product categories or specific landing page intents. This allows the AI to match the right visual and headline with the right search intent. A single PMax campaign with generic assets is the fastest way to waste budget.
Do I need to provide video?
If you don't provide video, Google will create an "auto-generated" video for you using your images. Warning: These usually look terrible and convert poorly. Our creative team produces platform-native, high-converting video assets for PMax as part of our management services.

Master the Machine.

Don't let Google's automation burn your profits. Take control of your PMax strategy and scale with precision.

Email Search Team

info@ecomhoard.com

Visit Contact Page

ecomhoard.com/contact-us/
Funnel Audit

Request PMax Analysis

Submit your store URL for a technical feed and ad account check.

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