Advanced Analytics Marketing - eComHoard
Business Intelligence Unit

Stop Guessing.
Start Knowing.

Most e-commerce brands are drowning in data but starving for insights. We fix your broken GA4, implement server-side tracking, and build dashboards that tell you exactly where your next dollar should go.

user@ecomhoard:~$ run attribution_model.py
Analyze source: Meta Ads vs. Google Ads...
Processing 150k events...
Calculating Lifetime Value (LTV)...

Result:
META ROAS (Reported): 4.2
META ROAS (Actual): 2.1
Insight: 40% of sales attributed to Email were assisted by Top-of-Funnel Video Ads.

user@ecomhoard:~$

The "Vanity Metric" Trap

Are you making decisions based on "Page Views" and "Likes"? Or are you looking at Cohort Retention and CAC:LTV Ratios?

Since the iOS14 update and the shift to GA4, 60% of conversion data is lost in the browser. Facebook claims one number. Google claims another. Your bank account shows a third.

If you can't trust your data, you are flying blind. We build the "Source of Truth" that aligns your marketing spend with actual profit.

30%
Data Loss via Ad Blockers
90 Days
Cookie Lifespan Cap
???
Unattributed Revenue
4 Platforms
Disconnect silos
Our Infrastructure

The Intelligence Stack

We move you from "Basic Setup" to "Enterprise Intelligence."

Foundational

GA4 Architecture & Audit

GA4 isn't just an update; it's a new language. We set up custom events, configure BigQuery linking, and clean up the "Not Set" data to ensure your foundational analytics are accurate.

Advanced

Server-Side Tracking (CAPI)

Bypass ad blockers and browser restrictions. We implement Server-Side GTM to send data directly from your server to Facebook (CAPI), TikTok, and Google, restoring up to 20% of lost signal.

Visual

Custom Looker Studio Dashboards

Stop logging into 5 different platforms. We build a single "Executive Command Center" in Looker Studio that pulls data from Shopify, Meta, Google Ads, and Klaviyo into one real-time view.

Strategic

Multi-Touch Attribution

We move you beyond "Last Click." We analyze the assist value of your blog, email, and top-of-funnel ads to understand the true customer journey and budget allocation.

Retention

Cohort Analysis & LTV

Are your Black Friday customers coming back? We analyze cohorts to determine the Lifetime Value of customers acquired through different channels, guiding long-term profitability strategies.

Actionable

Product Affinity Mapping

"People who buy X, usually buy Y." We map these relationships to fuel your email automation, upsell strategies, and bundle creation, maximizing Average Order Value (AOV).

Investment Structures

ROI-Focused Pricing

Clear costs for clear insights.

Audit & Fix

Project Plan

One-time setup & configuration.

$200+ / minimum

Cost depends on tracking complexity

  • Predefined scope & fixed cost
  • No advance payment required
  • Pay only upon completion
  • GA4 Audit & Configuration
  • Ideal for: Broken Tracking Fixes
Get Quote
Analyst Choice
Ongoing Intel

Flexi Hours

Continuous reporting & analysis.

$8 / hour

Min commitment: 20 hrs/week

  • Pay-as-you-go flexibility
  • No upfront payment
  • Detailed timesheets provided
  • Weekly Dashboard Maintenance
  • Deep Dive Ad-Hoc Reports
Start Analysis
Data Science

Growth Partner

Strategic data leadership.

5% of Gross Rev

Min revenue eligibility: $10,000+

  • No upfront fees/costs
  • Full Data Warehouse Management
  • 1 Year Strategic Contract
  • Full "C-Level" Consulting Access
  • Predictive Modeling & Forecasting
Apply for Partner

Turn Data Into Dollars.

The data is there. You just need someone to read it.

"We didn't realize our 'Best Selling' product was actually losing us money on ads until eComHoard ran the LTV analysis. We pivoted and profitability doubled."

Request Data Audit

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FAQ

Do I really need Server-Side Tracking?

If you spend more than $2,000/month on ads, yes. With 30-40% of users using ad blockers or Safari (ITP), client-side pixels are missing a huge chunk of conversions. Server-side tracking restores this visibility, improving your ROAS data.

Can you fix my broken GA4 setup?

Yes. This is our most common "Project Plan." We audit the property, fix double-counting, set up the correct cross-domain tracking, and build a custom "Exploration" report so you can actually use the data.

What is Attribution Modeling?

It's the science of assigning credit. "Last Click" gives 100% credit to the last ad clicked. "Data-Driven" attribution looks at the whole path. We help you move to a model that respects top-of-funnel awareness marketing.