Amazon Ads Audit Services | Reduce ACoS & Boost ROAS | Ecom Hoard
💸 Get Off the ACoS Treadmill

Amazon Ads Audit Services:
The 7-Point PPC Profit Review.

We perform deep-dive audits of your Sponsored Products, Sponsored Brands, and Display campaigns to expose wasted ad spend, refine keyword strategy, and boost your Return on Ad Spend (ROAS).

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Our Comprehensive Amazon PPC Audit Framework

We follow a meticulous checklist developed over years of managing high-volume FBA and Vendor Central accounts to ensure your profitability.

Architecture

We evaluate segmentation (match type, category) and ensure budgets are prioritized. We identify campaign duplication that wastes spend.

Keyword Harvest

Deep mining of your Search Term Reports. We move winners to exact match and aggressively filter low-intent terms into negatives.

Bid Profitability

Calculation of your Max Profitable CPC based on margins. We adjust bids by placement (Top of Search vs. Product Pages).

ASIN Conversion

Ads are only as good as the listing. We audit Titles, Bullets, and A+ Content to ensure ads hit high-converting pages.

Your Amazon Profit Acceleration Roadmap

Phase 1: Leak Detection

Immediate pausing of bleeders and negative keyword implementation. Identifying organic cannibalization in your PPC spend.

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Phase 2: Keyword Scaling

Restructuring campaigns for better budget hierarchy. Moving from broad auto-campaigns to high-control manual exact targeting.

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Phase 3: TACoS Stabilization

Optimizing for Total Advertising Cost of Sale (TACoS) to ensure long-term brand health and organic ranking sustainability.

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Amazon PPC Investment Plans

Simple, results-driven models designed to scale your FBA brand profitably.

Project Plan

Best for one-time tasks like store setup, listing, or design. No surprises.

$200+ (Minimum)
  • Predefined scope & fixed cost
  • No advance payment required
  • Pay only upon completion
  • Clear deadlines included
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Flexi Hours

Ideal for optimization, consultation, and flexible workloads. Scale as needed.

$8 / hour
  • Pay-as-you-go flexibility
  • No upfront payment
  • MINIMUM COMMITMENT: 20 hours per week
  • Detailed time tracking
Select Plan

Growth Partner

We invest in your growth. Full-scale strategy for brands ready to scale.

5% of Gross Revenue
  • No upfront fees/costs
  • Fully managed campaigns
  • Min revenue eligibility: $10,000+
  • 1 Year Strategic Contract
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Amazon PPC Mastery FAQ

What is the difference between ACoS and TACoS?

ACoS measures the efficiency of your ads alone. TACoS (Total ACoS) measures ad spend against your Total Sales (Organic + PPC). We focus on TACoS because it shows the true health of your brand and ensures PPC is driving organic ranking, not just replacing it.

How do you handle keyword cannibalization?

Cannibalization occurs when you pay for clicks on keywords where you already rank #1 organically. Our audit identifies these terms and adjusts bidding strategies to ensure you are only defending your brand or conquesting competitors when it makes financial sense.

Is my Amazon Seller Central access secure?

Absolutely. We only require limited "Ad Manager" permissions within your User Permissions settings. We never ask for your primary login, and we use encrypted tools for all data handling.

How do you manage Sponsored Brands and Video?

Sponsored Brands (SB) are vital for brand defense and awareness. We optimize your Storefront landing pages and A/B test Sponsored Brands Video (SBV) assets to capture top-of-search real estate with high CTR creative.

Do you optimize for Amazon DSP?

Yes, for brands ready for incremental scale. Our Growth Partner level includes strategy for Amazon DSP (Demand Side Platform) to remarket to shoppers who viewed your products but didn't buy, both on and off Amazon.

How long until I see an ACoS reduction?

Initial "leak plugging" (pausing bad keywords and implementing negatives) often shows results in 7-14 days. Full campaign restructuring and bid stabilization usually take 4-6 weeks for peak efficiency.

What is a Dayparting strategy?

Dayparting involves adjusting bids based on the time of day when your conversion rates are highest. We analyze your hourly sales data to ensure you aren't wasting budget in the middle of the night and are "Top of Search" during peak shopping hours.

Why a 20-hour minimum for Flexi Hours?

Amazon PPC is high-maintenance. A 20-hour weekly commitment allows us to perform daily bid optimizations, negative keyword mining, and search term harvesting across multiple campaign types to ensure sustained growth.

Can you optimize my Amazon Storefront?

Yes. A well-optimized Storefront increases Average Order Value (AOV) and acts as the perfect landing page for Sponsored Brands ads. We audit your layout to ensure it drives cross-selling and brand loyalty.

How do you handle international marketplace expansion?

We manage PPC for Amazon North America, EU, and UK. We handle the specific keyword translation and cultural intent mapping required to successfully scale your FBA brand across different regions.

What is Amazon Marketing Stream?

Amazon Marketing Stream provides near real-time metrics. We use this data to perform advanced optimizations like intra-day bidding, ensuring your ads are most aggressive when your specific audience is actively buying.

Can you audit Vendor Central accounts?

Yes. We have deep experience with Vendor Central (1P) advertising nuances, including managing COGS-based profitability and navigating the specific reporting limitations of the Vendor portal.

Ready for a Profitable
Amazon Strategy?

Stop guessing with your ad budget. Secure your detailed audit to fix ACoS leaks and optimize your sponsored advertising for real growth.

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Ecom Hoard | Global Amazon FBA Success Partners