Turn Milestones
into money.
Most brands ignore customers after the sale. We build automated **"Anniversary Flows"** that trigger on birthdays, first-purchase anniversaries, and brand milestones—generating high-margin revenue on autopilot.
HAPPY ANNIVERSARY!
It's been 1 year since we met.
A gift just for you:
Expires in 48 hours
The "One-Night Stand" Brand
You spend $50 to acquire a customer. They buy once. You never speak to them again. This is why your ad costs are eating your profit.
Customers want to feel valued, not just "sold to."
Anniversary emails have a 3x higher open rate than standard newsletters. Why? Because they are about the customer, not the product.
We set up the automated infrastructure (Klaviyo/SMS) to track key dates and send personalized, high-converting offers exactly when the customer feels most special.
Standard Email
"Buy this new thing."
Anniversary Email
"Happy 1 Year! Here's a gift."
The Loyalty Loop
We automate gratitude to drive revenue.
Purchase Anniversary Flows
"It's been one year since your first order!" We build Klaviyo flows that trigger 365 days after the first purchase, offering a "Loyalty Reward" to re-engage dormant customers.
Birthday Collection Strategy
You can't send a birthday email if you don't know their birthday. We design pop-ups and checkout forms to capture birth dates in exchange for a future gift, building a goldmine database.
Brand Birthday Event
"It's OUR Birthday, but you get the gift." We plan and execute massive annual sales events celebrating your company's founding date, often outperforming Black Friday due to lower ad costs.
Direct Mail Postcards
Email is crowded. Physical mail is empty. We integrate tools like PostPilot to send physical "Happy Anniversary" postcards with QR codes to your top 20% of customers (VIPs).
VIP Tier Logic
Not all anniversaries are equal. We segment flows so that "Whales" (High LTV) get a 30% discount or free gift, while standard customers get 15%. This protects margins while maximizing delight.
SMS "Wish" Campaigns
"Happy Birthday, Sarah! 🎂 Here is $10 for you." SMS has a 98% open rate. We set up compliant SMS flows that feel personal, short, and highly actionable.
Loyalty Pricing
Retention costs 5x less than acquisition. Invest wisely.
Project Plan
Flow setup & design.
Cost depends on flow complexity
- Predefined scope & fixed cost
- No advance payment required
- Pay only upon completion
- "Purchase Anniversary" Flow Setup
- Ideal for: Getting Started
Flexi Hours
Ongoing segmentation.
Min commitment: 20 hrs/week
- Pay-as-you-go flexibility
- No upfront payment
- Detailed timesheets provided
- Data Capture Optimization (Popups)
- A/B Testing Subject Lines
Growth Partner
Complete retention strategy.
Min revenue eligibility: $10,000+
- No upfront fees/costs
- Omni-Channel (Email + SMS + Mail)
- 1 Year Strategic Contract
- Full "C-Level" Consulting Access
- Annual Brand Birthday Event Ops
Stop Losing Your Best Customers.
A simple "Happy Birthday" can double your LTV. Let us set it up.
Request Flow Audit
FAQ
Do I need to give a discount?
Not always. While discounts work, sometimes a "Free Gift with Purchase" or exclusive access to a new product launch works better for building loyalty without devaluing your brand.
How do I get their birthday?
We add a field to your email popup or post-purchase survey. We can also run a dedicated campaign: "Tell us your birthday and get a gift." It has very high compliance rates.
What platforms do you support?
We specialize in Klaviyo, Omnisend, and Mailchimp for email, and Postscript or Yotpo for SMS. We integrate these with Shopify, WooCommerce, or Magento.