Defend Your Name.
Crush Competitors.
You did the hard work of building brand awareness. Don't let competitors steal your traffic at the finish line by bidding on your name. eComHoard builds an impenetrable digital moat around your branded search terms, ensuring you capture 100% of the intent you generated.
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The Competitor Tax
When someone searches for your brand, they are at the absolute bottom of the funnel. They have wallet in hand. If a competitor's ad appears above your organic listing, you are bleeding sales. Choosing not to bid on your own brand is the most expensive mistake in Search marketing.
Traffic Hijacking
Competitors bid on your trademark to intercept your hard-earned customers right before they click your link. We stop the theft.
Loss of Message Control
Organic listings can't be changed instantly. Brand ads allow you to push active promotions, flash sales, and specific landing pages to people searching for you.
SERP Displacement
On mobile, a competitor ad pushes your organic result below the fold. The customer has to scroll to find you. Many don't.
Total Search Supremacy
We deploy aggressive, cost-efficient strategies to monopolize the Search Engine Results Page (SERP) for your brand terms.
Brand Defense Campaigns
We bid on your exact brand name and misspellings. Because you are the most relevant result, Google rewards you with a 10/10 Quality Score, making your Cost-Per-Click (CPC) pennies while forcing competitors to pay dollars.
- Absolute Top Impression Share targeting
- Misspelling & Variant coverage
Ad Extension Domination
We build massive ads. By utilizing Sitelinks, Callouts, Structured Snippets, and Image Extensions, we physically increase the pixel height of your ad, pushing competitors entirely off the mobile screen.
- Deep-linking to high-margin categories
- Promotional extension updates
Trademark Enforcement
Competitors can bid on your keyword, but they CANNOT use your trademarked name in their ad text. We submit trademark complaints to Google/Bing to take down competitor ads that cross the legal line.
- Ad text monitoring
- Google Trademark Complaint submission
Competitor Conquesting
The best defense is a good offense. If they bid on you, we bid on them. We create highly strategic "Alternative to [Competitor]" campaigns to siphon traffic from their branded searches.
- Comparison Landing Pages
- "Switch & Save" ad copy
The Fortress Blueprint
Audit
We analyze Auction Insights to see exactly who is bidding on your brand and how much impression share you are losing.
Build
We structure hyper-segmented Branded campaigns (Brand + Product, Brand + Review, Exact Brand).
Protect
We deploy the ads with "Target Impression Share" bidding to ensure you stay at the absolute top of the page.
Squeeze
By taking the top spot and having a 10/10 Quality Score, we force the competitor's CPC so high they give up.
Pricing Models
Project Plan
Best for Initial Campaign Setup & Structuring.
- Predefined scope & fixed cost
- No advance payment required
- Pay only upon completion
- Clear deadlines included
Flexi Hours
Best for Ongoing Bid Mgmt & Conquesting.
- Pay-as-you-go flexibility
- No upfront payment
- MINIMUM COMMITMENT: 20 hours per week
- Detailed time tracking
Growth Partner
For Full Account Ad Management.
- No upfront retainer fees
- Fully managed Search Ops
- Min Spend eligibility: $10,000+
- 1 Year Strategic Contract
Defense Intel (FAQ)
Why should I pay for traffic I already "own" organically?
Because Google puts 4 ad slots above the first organic result. If a competitor takes those slots, they steal your traffic. Branded clicks are incredibly cheap (often $0.10 - $0.30) because your Quality Score is perfect. It is the cheapest insurance policy you can buy for your revenue.
Is it illegal for competitors to bid on my name?
No. Bidding on trademarked keywords is allowed by Google. However, it is against policy for them to use your trademarked name in their actual ad text. If they do, we can file a trademark complaint to have their ad removed.
Will my branded ROAS look artificially high?
Yes, branded campaigns often see 10x-50x ROAS. We strictly separate Branded campaigns from Non-Branded (Acquisition) campaigns in our reporting so you can accurately see how your "cold" traffic acquisition is performing without the numbers being skewed.
Reclaim Your Territory.
Every search for your brand is a guaranteed sale. Don't hand it over to the competition. Let's secure your SERP today.
Email Us Directly
info@ecomhoard.comVisit Contact Page
ecomhoard.com/contact-us/Defense Networks
Request Brand Search Audit
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