E-commerce Performance
On the Biggest Screen.
Connected TV (CTV) isn't just about brand awareness anymore—it's the world's most powerful direct-response channel. We turn your Shopify data into 4K cinematic ads that drive measurable ROAS on Hulu, Roku, and YouTube TV.
Attribution Synced Across The Ecosystem
The TV Advantage
The Living Room is the New Checkout.
For a decade, eCommerce brands were told that "TV is for the big guys" and "Social is for sales." That era is over. With the death of 3rd party cookies on mobile and the skyrocketing CPMs of social feeds, the smartest brands are moving to **Connected TV (CTV).**
At eComHoard, we don't treat CTV like a billboard; we treat it like a search engine. We use Automatic Content Recognition (ACR) and first-party Shopify data to target the exact households most likely to buy your products.
When a customer sees your 30-second spot on their 70-inch 4K screen, they aren't just "seeing an ad." They are experiencing your brand in a high-attention, high-trust environment. Unlike a scrollable Instagram feed, TV ads are unskippable, immersive, and carry a "Prestige Factor" that mobile ads can never match.
Broadcast Quality. Performance Math.
How we bridge the gap between cinematic storytelling and cold, hard data.
Household Sync™ Targeting
We target the home, not the device. We synchronize your TV spots with the mobile devices in the same room for instant conversion.
- Geo-Fencing Precision
- LAL (Lookalike) TV Audiences
- Competitor Conquesting
Direct-Response Creative
TV ads shouldn't just look pretty. We produce 4K "Shop-The-Spot" creatives that encourage immediate QR-code or voice-activated purchases.
- QR Code Integration
- A/B Creative Testing
- Dynamic SKU Overlays
Full-Funnel Attribution
Stop guessing if TV worked. We provide definitive proof of view-through conversions, search lift, and incremental brand growth.
- Real-time Dashboard
- Search Lift Tracking
- Multi-Touch Modeling
The Science of the Second Screen
In the modern household, the television is rarely watched in isolation. 88% of viewers are using a smartphone or tablet while watching TV. This is the **Second Screen Phenomenon.** While traditional agencies view this as a distraction, eComHoard views it as the ultimate conversion opportunity.
Our CTV marketing strategies are engineered to trigger "Search Lift." When your ad airs on a streaming service like Roku or Hulu, our systems monitor real-time search volume for your brand. We simultaneously bid more aggressively on Google Search and Social feeds in the exact zip codes where your TV spot is airing. This creates a "Surround Sound" marketing effect that makes your brand appear ubiquitous and unstoppable.
VAST, VPAID, and the Technical Edge
Technically, we utilize VAST (Video Ad Serving Template) and VPAID (Video Player Ad-Interface Definition) protocols to ensure your content delivers perfectly across thousands of apps and device manufacturers. This isn't just "uploading a video." It's about optimizing the bit-rate, aspect ratios, and interactive layers so that a user on an older Samsung Smart TV has the same flawless experience as someone on a brand-new Apple TV 4K.
"CTV is the bridge between the prestige of the 1950s 'Golden Age of Television' and the lethal data-precision of 2024 Silicon Valley. If you aren't on the big screen, you aren't in the conversation."
— eComHoard Media Labs
Beyond the tech, we focus on the **Human Element.** We understand that TV viewers have a different "Mental State" than social scrollers. They are in "Lean-Back" mode—more relaxed, more receptive, and more willing to watch a compelling story. We help your brand craft narratives that fit this headspace, moving away from "fast-cut" social edits and into cinematic storytelling that builds long-term brand equity.
Broadcast Investment
Tiered models for brands at every stage of the CTV journey.
Project Plan
Best for one-time tasks.
- Predefined scope & fixed cost
- No advance payment required
- Pay only upon completion
- Clear deadlines included
Flexi Hours
Best for ongoing support.
- Pay-as-you-go flexibility
- No upfront payment
- MINIMUM: 20 hours / week
- Detailed time tracking
Growth Partner
For brands ready to scale.
- No upfront fees/costs
- Fully managed campaigns
- Min revenue: $10,000+
- 1 Year Strategic Contract
Platform Specific Expertise
YouTube TV
We leverage Google's intent data to air your ads during live sports and premium cable events, perfectly timed with your Google Search campaigns.
Roku & Hulu
Utilizing First-Party Roku data to reach "Cord-Cutters" who are inaccessible through traditional cable or broadcast television.
Amazon Freevee
Direct integration with your Amazon Seller Central data to drive massive traffic to your Amazon Storefront with 1-click buying.
Omnichannel Sync
We don't just air ads; we manage the follow-up. Retargeting TV viewers on **Instagram, Facebook, and TikTok** to seal the deal.
Ready to Own the Living Room?
Stop burning budget on tiny screens. Let eComHoard put your brand on the main stage. Our experts are ready to audit your brand and launch your pilot channel.
General Inquiry
info@ecomhoard.comContact Portal
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