eComHoard Amazon PPC Management
ACOS & TACOS Optimization

Stop Funding Jeff's
Space Program.

Amazon PPC is a silent killer of margins. Most sellers waste 30-40% of their ad spend on keywords that never convert. eComHoard acts as your financial firewall. We cut the waste, scale the winners, and obsess over your Net Profit, not just your revenue.

AUDIT MY SPEND VIEW PRICING

Campaign Performance

Last 30 Days
Live

Ad Spend

$12,450

15% (Efficiency)

Ad Sales

$68,900

22%

ACOS 18.2%

Target: < 25%

Wasted Spend Blocked
-$1,240
TACOS < 10%

Are You Guilty of "Lazy Ads"?

Turning on "Auto Campaigns" is easy. Making them profitable is hard. If you aren't harvesting keywords weekly, negating bleeders daily, and adjusting bids hourly, you are simply donating your margin to Amazon.

Bleeding Budget

You're bidding on broad terms like "gift for men." Thousands of clicks, zero sales. We identify these "money pits" and negative match them instantly.

Cannibalization

Are you bidding on your own brand name when you already rank #1 organically? Sometimes it's defense; usually, it's waste. We find the balance.

Structure Chaos

100 SKUs in one campaign? That's a recipe for disaster. We restructure your account into single-keyword ad groups (SKAGs) or product-line portfolios for granular control.

Capabilities

Precision Bid Management

We combine AI software for bid automation with human strategy for creative direction. It's the best of both worlds.

The "Negative" Protocol

We don't just look for what works; we obsess over what doesn't. We review search term reports weekly to add "Negative Exact" and "Negative Phrase" matches, funneling budget only to winners.

  • Weekly Waste Audits
  • Competitor exclusion logic

Keyword Harvesting

We use Auto Campaigns as research tools. When an auto campaign finds a converting search term, we graduate it to a Manual "Exact Match" campaign and increase the bid to dominate that term.

  • Auto-to-Manual Migration
  • Search Term Isolation

Dayparting Strategy

If your customers buy at 8 PM but browse at 8 AM, why bid the same? We analyze your conversion data by hour of day and adjust bids to save money during low-conversion windows (like 3 AM).

  • Hourly Bid Multipliers
  • Weekend vs Weekday logic

Competitor Conquesting

We target your competitors' ASINs directly. We place your "Sponsored Product" ads right on their listing pages, offering a better price or better rating to steal their traffic at the last second.

  • ASIN Targeting Campaigns
  • "Better Price" Defense

The Optimization Cycle

1

Audit

We analyze last 60 days of data. We identify wasted spend and high-ACOS campaigns immediately.

2

Structure

We rebuild your account structure. Portfolios by product line. Naming conventions that make sense.

3

Optimize

Weekly bid adjustments. Moving keywords from Auto to Manual. Negating irrelevants.

4

Scale

Once ACOS is stable, we increase budget on winning campaigns to drive volume and organic rank.

Transparent Fees

Pricing Models

Project Plan

Best for Account Audit & Setup.

$200+ / minimum
  • Predefined scope & fixed cost
  • No advance payment required
  • Pay only upon completion
  • Clear deadlines included
Get Audit Quote
Most Popular

Flexi Hours

Best for Monthly Optimization.

$8 / hour
  • Pay-as-you-go flexibility
  • No upfront payment
  • MINIMUM COMMITMENT: 20 hours per week
  • Detailed time tracking
Start Flexi Plan

Growth Partner

For High-Spend Accounts ($10k+/mo).

5% of Gross Revenue
  • No upfront fees/costs
  • Fully managed Ad Ops
  • Min revenue eligibility: $10,000+
  • 1 Year Strategic Contract
Apply for Partnership

Frequently Asked Questions

What is ACOS vs TACOS?

ACOS (Advertising Cost of Sales) measures the efficiency of the ads themselves. TACOS (Total Advertising Cost of Sales) measures ad spend relative to your *total* revenue (organic + ads). We focus on lowering TACOS to ensure your overall business is healthy.

Do you use software or humans?

Both. Software (like Helium 10 or Quartile) is great for data aggregation, but humans are needed for strategy. An algorithm doesn't know you have a supply chain issue or a Mother's Day promo coming up. We provide human oversight.

What is the minimum budget?

You need enough data to make decisions. We generally recommend a minimum ad spend of $1,000/month per product line. Anything less and the optimization process takes too long to reach statistical significance.

Take Control of Your Spend.

Every dollar saved in wasted ads is a dollar added to your bottom line. Let's optimize your account today. Contact eComHoard.

Email Us Directly

info@ecomhoard.com

Visit Contact Page

ecomhoard.com/contact-us/

Ad Types We Manage

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