eComHoard Amazon Wholesale Marketing
Wholesale PPC & Velocity Engine

You Bought the Inventory.
Now Dominate the Buy Box.

Wholesale isn't just about sourcing; it's about velocity. If you are sitting on shared listings with 10 other sellers, you need a marketing strategy that forces the Buy Box into your hands. We combine aggressive PPC with algorithmic repricing to liquidate your stock at maximum margin.

Current Listing

Nike Air Force 1

Buy Box Won

Your Store

FBA • 2 Day Ship

$124.99

Competitor X

FBA • 3 Day Ship

$125.50

Competitor Y

FBM • 7 Day Ship

$122.00

PPC Defense Mode

Protecting Top-of-Search

Sales Velocity

Sharing is NOT Caring

In wholesale, you don't own the listing. You share it with 10 other sellers. If you don't have a marketing strategy to differentiate yourself, you are forced to compete solely on price, which destroys your margin.

Invisible Inventory

If you aren't in the Buy Box, you are invisible. Shoppers rarely check the "Other Sellers on Amazon" list. You need to force your way to the front.

PPC Waste

Running Auto Campaigns on wholesale items often bleeds money because you are bidding against the Brand Owner who has deeper pockets. You need highly specific targeting.

Stagnant Cash Flow

Inventory sitting in FBA for 90 days costs you storage fees and opportunity cost. You need a liquidation strategy to free up cash for better winners.

Tactics

Velocity Levers

We use specific marketing levers designed for shared listings to ensure YOU get the sale, not your competitor.

Sniper PPC

We don't do broad matching. We run "Low Bid / Exact Match" campaigns on high-volume keywords to catch sales when the main Brand Owner runs out of daily budget. It's a scavenger strategy that protects margin.

  • Low ACOS Targets
  • Dayparting Bidding

Strategic Repricing

Price isn't static. We set up rules to price above the Buy Box when you have low stock (to maximize profit) and match the Buy Box when you need to liquidate.

  • Nighttime Price Raising
  • "Penny-Over" Strategy

Bundle Creation

Stop competing. We create unique "Virtual Bundles" (e.g., Toothpaste + Toothbrush) that create a brand new ASIN where you are the only seller. Zero competition, 100% Buy Box share.

  • Unique ASIN Generation
  • High AOV Strategy

Liquidation Coupons

Stuck inventory? Instead of lowering the price (which lowers the market floor), we use green "Coupons" to entice buyers. This keeps the list price high while clearing stock quickly.

  • Margin Preservation
  • CTR Boost on Search

The Cash Flow Cycle

1

Identify

We flag slow-moving SKUs before they hit 60 days in FBA.

2

Activate

We apply coupons or aggressive PPC bids to force sales velocity.

3

Clear

Cash is extracted from inventory. FBA storage fees are avoided.

4

Reinvest

Capital is deployed into faster-moving, higher-margin products.

Scale Investment

Pricing Models

Project Plan

Best for Bundle Creation or Audit.

$200+ / minimum
  • > Predefined scope & fixed cost
  • > No advance payment required
  • > Pay only upon completion
  • > Clear deadlines included
Get Bundle Quote
Recommended

Flexi Hours

Best for PPC & Repricer Mgmt.

$8 / hour
  • > Pay-as-you-go flexibility
  • > No upfront payment
  • > MINIMUM COMMITMENT: 20 hours per week
  • > Detailed time tracking
Start Velocity Plan

Growth Partner

For $50k+/mo Wholesale Sellers.

5% of Gross Revenue
  • > No upfront fees/costs
  • > Fully managed Velocity Ops
  • > Min revenue: $10,000+
  • > 1 Year Strategic Contract
Apply for Partner

Seller Intel

How do I compete if I'm not the lowest price?

The Buy Box rotates. It factors in price, FBA status, shipping speed, and seller rating. Even if you are 2% more expensive, you can still win the Buy Box if you have better metrics or if the cheaper sellers are FBM (Fulfilled by Merchant).

Does PPC help with organic rank for Wholesale?

Yes. Sales Velocity is the #1 ranking factor. Even though you share the listing, driving sales through your PPC campaigns improves the overall rank of the product, which brings more organic traffic to *everyone*. It's a rising tide, but you need to ensure you capture the sales.

Can I create bundles for Nike/Adidas products?

Yes. Amazon allows bundles of "highly complementary" items. However, you cannot use the brand name in the *title* of the bundle in a way that implies you are the manufacturer. We navigate these IP rules carefully to create compliant, exclusive listings.

Capture the Buy Box.

Don't let your inventory collect dust. Let's ignite sales velocity. Contact eComHoard today.

Email Us Directly

info@ecomhoard.com

Visit Contact Page

ecomhoard.com/contact-us/

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