Stop Guessing.
Start Scoring.
Treating every website visitor the same is burning your margins. We build custom Engagement Score Models that assign a real-time "Heat Score" to every user based on their behavior, allowing you to automate perfectly timed, highly profitable marketing triggers.
User_ID: #4492A
Predicted LTV: $450.00
The "Spray and Pray" Fallacy
Most brands send the exact same 20% discount code to a customer who has been browsing for 5 seconds, and a customer who has been obsessively looking at the same product for 3 days.
This is mathematically broken.
You are sacrificing margin by discounting "Hot" leads who would have bought at full price, while simultaneously failing to convert "Cold" leads because your messaging lacks urgency.
Engagement Score Modeling aggregates every click, open, and scroll into a single metric. It tells your CRM (like Klaviyo) exactly when a user crosses the threshold from "Browser" to "Buyer," triggering the perfect psychological nudge.
Time-Based Marketing
"Send Email #2 after 2 Days." (Blind to actual behavior).
Score-Triggered Marketing
"Send Email #2 when Score > 75." (Hyper-relevant precision).
The Engagement Stack
We engineer the data pipelines that predict buyer behavior.
Algorithm Weighting
Not all actions are equal. Reading a blog is 2 points. Watching a product video is 10 points. Adding to cart is 50 points. We build the custom point-weighting algorithm specific to your store's buying cycle.
CDP & CRM Integration
Scores are useless if they don't trigger action. We integrate your tracking data (GA4/Shopify) directly into your Customer Data Platform or CRM (like Klaviyo) so the score lives on the user's profile.
Dynamic Discounting
We protect your margin. If a user's score is 90+, they get a gentle "Free Shipping" nudge. If their score is 30, they get an aggressive "20% Off" to force the initial acquisition.
Score Decay & Churn Alerts
Engagement cools off over time. We program "Decay Rates" where points subtract daily. If a VIP customer's score drops dangerously low, it triggers a specialized "Win-Back" sequence before they churn forever.
VIP Propensity Modeling
We predict who will become your best customers. By analyzing the early engagement scores of past "Whales," we can identify high-potential new users and route them to concierge-level support instantly.
Score-Based Ad Retargeting
Stop retargeting everyone for 30 days. We pass engagement segments back to Meta and Google Ads. We bid aggressively on users with scores over 80, drastically reducing wasted ad spend on low-intent traffic.
Intelligence Pricing
Invest in the data infrastructure that pays for itself through saved margin.
Project Plan
Algorithm design & CRM setup.
Cost depends on CRM/CDP complexity
- Predefined scope & fixed cost
- No advance payment required
- Pay only upon completion
- Custom Score Weighting Matrix
- Klaviyo Custom Property Integration
Flexi Hours
Ongoing flow & decay management.
Min commitment: 20 hrs/week
- Pay-as-you-go flexibility
- No upfront payment
- Detailed timesheets provided
- Building Score-Triggered Flows
- Adjusting Decay Rates Monthly
Growth Partner
Total analytics & marketing execution.
Min revenue eligibility: $10,000+
- No upfront fees/costs
- Fully Managed CRM & Ad Strategy
- 1 Year Strategic Contract
- Full "C-Level" Consulting Access
- Predictive LTV Modeling
Know Who Is Ready To Buy.
Stop treating all traffic as equal. Let's build the model that separates the buyers from the browsers.
"We implemented eComHoard's scoring model and stopped sending 15% discount codes to people with a score over 80. Our net profit margin increased by 4% across the board without losing any volume."
Request Model Strategy
FAQ
Do I need an expensive Enterprise CDP for this?
Not necessarily. While Enterprise Customer Data Platforms (CDPs) like Segment are great, we can build highly effective scoring models entirely within platforms like Klaviyo by utilizing custom properties, flow logic, and webhook data from Shopify.
How do you decide how many points an action is worth?
We base the initial weighting on historical conversion data. If your analytics show that users who watch a video are 3x more likely to buy than those who just read a blog, the video action gets 3x the points. We continuously tune these weights as we gather more data.
What is a "Decay Rate"?
If a customer scores 90 points today but doesn't visit your site for a month, they are no longer a "Hot" lead. Decay rates automatically subtract points over time based on inactivity, ensuring your segments only contain currently engaged users.