eCommerce Executive Dashboards & BI - eComHoard
Business Intelligence Architecture

Stop Drowning in
Spreadsheet Chaos.

Shopify says one thing. Facebook says another. Google Analytics is completely lost. We build centralized, automated Executive Dashboards that pull your marketing, inventory, and financial data into a single source of truth. Scale your brand based on Net Profit, not vanity metrics.

Build My Dashboard Free Data Audit

Connecting Your Entire Tech Stack

Looker Studio Power BI TripleWhale Snowflake Supermetrics
The Attribution Crisis

Revenue is Vanity.
Margin is Sanity.

Since the iOS14 privacy update, relying on in-platform ROAS (Facebook Ads Manager, Google Ads) is a guaranteed way to go bankrupt. Ad platforms chronically over-report their own success, claiming credit for sales they didn't generate.

If you don't know your True Blended CAC (Customer Acquisition Cost), you cannot scale safely. We transition eCommerce brands from fragile spreadsheet reporting to automated Data Warehouses. We calculate exactly how much profit is left over after COGS, shipping, pick/pack fees, and ad spend.

The "MER" Methodology

We shift executive focus to Marketing Efficiency Ratio (MER) and POAS (Profit on Ad Spend). This holistic view prevents media buyers from cannibalizing organic brand searches just to hit their daily ROAS targets.

The Data Engineering Process

  • 1. API Extraction

    We pipe data from Shopify, Amazon, Meta, Google, Klaviyo, and your 3PL into a centralized Google BigQuery or Snowflake warehouse.

  • 2. Data Cleaning & Blending

    Raw data is messy. We deduplicate orders, normalize currency conversions, and assign true landed COGS to every single SKU sold.

  • 3. Visual Architecture

    We build role-specific views. A high-level profit dashboard for the CEO, and granular UTM-level campaign tracking for the media buyers.

Custom Views

Dashboards We Build

The CFO Profit View

Tracks Net Margin, Gross Profit, Total Blended CAC, and LTV:CAC ratios. See exactly how much cash is left in the bank at the end of the day.

Inventory & Operations

Predicts stockout dates based on current sales velocity. Tracks Sell-Through Rates, return rates by SKU, and identifies dead stock tying up capital.

Cohort & Retention

Visualizes Customer Lifetime Value over 30, 60, and 90 days. Identifies which specific products (or discount codes) generate the most loyal repeat buyers.

Investment

Data Engineering Plans

The Setup (Project)

$200+ / Minimum

Best for building a 1-page Looker Studio dashboard, GA4 audit, or API connection setup.

  • Predefined scope & fixed cost
  • No advance payment required
  • Pay only upon completion
  • Clear deadlines included
  • Data Integrity Audit
Get a Quote
Fractional Analyst

Flexi Hours

$8 / hour

Ongoing data maintenance. We act as your data analyst, building new reports as requested.

  • Pay-as-you-go flexibility
  • No upfront payment
  • MIN COMMITMENT: 20 hours/week
  • Weekly Report Generation
  • Custom Query Building
Start Flexi Plan

Growth Partner

5% of Gross Revenue

For scaling brands. We build the dashboards AND execute the marketing strategy.

  • No upfront fees/costs
  • Fully managed campaigns (A-Z)
  • Min revenue eligibility: $10k+
  • 1 Year Strategic Contract
  • Enterprise BI Software Included
  • Dedicated Strategy Director
Apply for Partnership

Business Intelligence FAQ

Do I have to pay for expensive software like Tableau?
Not necessarily. For most mid-market eCommerce brands ($1M - $10M), we can build incredibly robust, automated dashboards using Looker Studio (which is free) connected to Supermetrics or direct APIs. We only recommend enterprise tools if your data complexity demands it.
How do you track COGS (Cost of Goods Sold) accurately?
We import your landed COGS (manufacturing + freight) directly from Shopify's native COGS fields or a synchronized Google Sheet. We then program the dashboard to subtract COGS, merchant fees (e.g., Stripe's 2.9%), and ad spend from gross revenue to reveal your True Net Margin daily.
Can you pull in Amazon FBA data alongside Shopify?
Yes. This is one of our most requested features. We use API connectors to pull Amazon Seller Central data (Sales, FBA Fees, PPC Spend) and blend it with your Shopify DTC data, giving you a unified "Omnichannel" view of your entire business.

Command Your Data.

Don't let bad data dictate your strategy. Let's build a clear, real-time dashboard that drives profitable decisions.

Email Data Team

info@ecomhoard.com

Visit Contact Page

ecomhoard.com/contact-us/
Data Audit

Request Strategy Session

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