Stop Guessing.
Visualize The Journey.
Individual ad platform reports are siloed and often inaccurate. We build custom Full-Funnel Dashboards that track every dollar from awareness to advocacy—giving you a unified "Source of Truth" to scale with certainty.
The Fragmentation Crisis
Most ecommerce brands log into four different dashboards to answer one simple question: "Is our marketing actually working?"
Facebook Ads claim a 4.0 ROAS. Google Analytics says 2.1. Your Shopify dashboard shows a completely different number. This data lag results in over-spending on failing channels and missing out on hidden winners.
Full-funnel reporting unifies your entire ecosystem. We track the assisted value of every touchpoint, from the first YouTube impression to the final email click, so you can allocate budget based on reality, not platform bias.
Siloed Data
Manual exports. Conflicting numbers. Wasted spend.
Unified Insights
Real-time attribution. True LTV. Profitable scale.
The Visibility Stack
We build the pipelines that make your data actionable.
Unified Attribution Modeling
We move you beyond "Last Click." We implement First Click, Linear, and Data-Driven models to show you the true impact of top-of-funnel awareness marketing on final conversions.
Server-Side Tracking (CAPI)
Bypass iOS14 and ad-blockers. We implement Server-to-Server tracking (Meta CAPI, Google GTM Server-Side) to restore 20% to 30% of lost conversion data to your ad platforms.
Executive Dashboards
We build visual "Mission Control" centers in Looker Studio or Power BI. Pulling data from Shopify, Meta, Google Ads, and Klaviyo into one real-time view for the CEO and CMO.
Cohort Analysis & LTV
We track the long-term value of your customers. Are your Black Friday buyers actually profitable over 12 months? We provide the cohort data that dictates your maximum CAC allowance.
MER & POAS Tracking
We focus on Marketing Efficiency Ratio (Total Revenue / Total Spend). We ensure your scaling decisions are based on net profitability, not just in-platform ad metrics.
Content Contribution Audit
We measure which blog posts, landing pages, and videos actually assist sales. Stop creating content that doesn't convert and double down on the assets driving your pipeline.
Intelligence Pricing
Invest in the visibility that makes every other marketing dollar more effective.
Project Plan
One-time audit & tracking fix.
Cost depends on tracking complexity
- Predefined scope & fixed cost
- No advance payment required
- Pay only upon completion
- GA4 & Pixel Configuration Audit
- Tracking Correction Checklist
Flexi Hours
Ongoing reporting & optimization.
Min commitment: 20 hrs/week
- Pay-as-you-go flexibility
- No upfront payment
- Detailed timesheets provided
- Building Automated Dashboards
- Weekly Multi-Channel ROAS Reviews
Growth Partner
Total analytics & strategy ownership.
Min revenue eligibility: $10,000+
- No upfront fees/costs
- Fully Managed BI & Funnel Scaling
- 1 Year Strategic Contract
- Full "C-Level" Consulting Access
- Predictive Forecasting Models
Own Your Data. Own Your Growth.
Stop flying blind. Let's build the source of truth that powers your next $1M in revenue.
"We thought our TikTok ads were failing based on last-click data. eComHoard's multi-touch attribution proved that TikTok was actually assisting 40% of our search revenue. We scaled TikTok and doubled our overall volume in 60 days."
Request Data Audit
FAQ
Do you use tools like Triple Whale or Northbeam?
We are power-users of these platforms. If you already have a subscription, we will optimize your setup. If not, we can often build highly effective dashboards using GA4, BigQuery, and Looker Studio at a fraction of the monthly SaaS cost.
What is "Blended ROAS" (MER)?
It is the most honest metric in e-commerce. It is simply Total Store Revenue divided by Total Ad Spend across all platforms. ROAS can be faked by attribution windows; MER cannot be faked. It tells you exactly how efficient your engine is.
How long does an audit take?
A comprehensive data and tracking audit typically takes 5-7 business days. We deep-dive into your pixels, your GA4 configuration, and your order history to identify every leak.