Maximize E-commerce Profitability.
Full-Funnel PPC Management Services.
Ecom Hoard delivers expert Paid Per Click (PPC) management across all major platforms—Google Ads, Meta Ads (Facebook/Instagram), and retail search—focused entirely on maximizing Return on Ad Spend (ROAS) and driving high-intent traffic.
✓ Multi-Platform Excellence
Expertise across Google Shopping (PLAs) and Meta, ensuring a unified, efficient cross-channel approach.
✓ Tracking Integrity
Meticulous setup of GTM, GA4, and the Meta Conversion API (CAPI) to ensure accurate data collection.
★ Retargeting Mastery
Customized segments deployed across both search and social to capture abandoned carts and maximize CLV.
The Necessity of a Unified Channel Strategy
Effective e-commerce PPC management requires treating all paid channels—Meta, Google, and marketplace ads—as a single, cohesive funnel. Most brands waste budget by running siloed campaigns. For instance, a shopper who sees a Facebook Ad should be retargeted with a highly relevant Google Shopping Ad based on their initial interest. This requires seamless data sharing and strategy alignment.
Ecom Hoard specializes in this cross-channel attribution. We manage your entire paid media investment, focusing on advanced bidding strategies, continuous keyword harvesting, and technical compliance. We ensure that your Google Product Listing Ads (PLAs) are perfectly optimized through a clean Merchant Center feed, while your Dynamic Facebook Ads leverage server-side tracking (CAPI) for maximum efficiency and a lower Customer Acquisition Cost (CAC).
- We specialize in deploying Performance Max Campaigns on Google with maximized feed quality scores.
- Our retargeting strategy is optimized for abandoned cart recovery across both search and social media platforms.
- We provide expert management for all formats: Google Search Ads, Shopping Ads, Meta Dynamic Product Ads, and Video/Display campaigns.
Comprehensive PPC Management Deliverables
Our specialized services cover the entire paid advertising ecosystem crucial for e-commerce scaling.
Google Shopping & Search
Full management of Google PLAs, smart bidding, keyword harvesting, and maintenance of high Quality Scores.
Meta Ads (Social Media)
Optimization of Dynamic Product Ads, custom audience segmentation, and continuous creative A/B testing.
Conversion Tracking (GTM/GA4)
Meticulous setup of Google Tag Manager and server-side tracking to eliminate event deduplication errors.
Advanced Retargeting
Building segmented retargeting lists across GDN and Meta to recover lost sales and boost repurchase rates.
Product Feed Optimization
Auditing and enriching feeds for Google Merchant Center and Meta Catalog to lower your CPC and improve relevance.
Budget & Attribution Analysis
Expert allocation of budget based on Blended ROAS, revealing true profitability across all paid touchpoints.
Blended ROAS vs. Platform ROAS
Stop relying on "Last-Click" metrics from Meta or Google dashboards. We focus on Marketing Efficiency Ratio (MER)—measuring how every dollar spent across all channels impacts your bottom-line net profit.
- ✓ Attribution Modeling: Understanding the assist value of top-of-funnel social ads.
- ✓ CAPI Verification: Ensuring server-side signals are feeding platform algorithms correctly.
- ✓ Profit First Bidding: Adjusting bids based on inventory margins, not just click volume.
Scale Profitably
Most agencies scale until ROAS breaks. We scale until Profit Contribution peaks. Our approach ensures that scaling your ad spend doesn't kill your margins.
Get a Profit-Driven Audit →Our Predictable PPC Scaling Process
Technical Audit
Auditing all tracking (GA4, CAPI), verifying feeds (GMC), and building a unified data infrastructure.
Funnel Mapping
Identifying high-impact keywords and audience segments for both search and social channels.
Execution & Testing
Launching segmented campaigns and testing creative assets to generate profitable sales data.
Scale & Report
Continuously refining audiences and reallocating budget to the highest ROAS channels.
PPC Management Pricing Models
Transparent pricing designed to scale with your e-commerce revenue and budget requirements.
Project Plan
(Fixed Price)
Minimum
Best for one-time tasks like account setup, tracking audits, or feed optimization. No surprises.
- ✓ Predefined scope & fixed cost
- ✓ No advance payment required
- ✓ Pay only upon completion
- ✓ Clear deadlines included
Flexi Hours
(Hourly Rate)
per hour
Ideal for optimization, consultation, and flexible workloads. Scale as needed.
- ✓ Pay-as-you-go flexibility
- ✓ No upfront payment
- ✓ MINIMUM COMMITMENT: 20 hours per week
- ✓ Detailed time tracking
Growth Partner
(Performance Based)
of Gross Revenue
We invest in your growth. Full-scale strategy for brands ready to scale.
- ✓ No upfront fees/costs
- ✓ Fully managed campaigns
- ✓ Min revenue eligibility: $10,000+
- ✓ 1 Year Strategic Contract
Frequently Asked Questions
What is your approach to setting the PPC budget?
Our strategy is always based on marginal profitability. We use Smart Bidding (e.g., Target ROAS in Google Ads) combined with manual checks to ensure efficiency, reallocating spend to high-converting channels based on blended profitability data.
How do you ensure accurate conversion tracking?
We rely on server-side tracking integrity. This involves verifying the Meta Conversion API (CAPI) and ensuring consistent event tracking via GTM and GA4 to prevent double-counting and provide clean data for optimization.
Do you manage Amazon or Walmart PPC?
Yes. Specialized marketplace advertising can be integrated into your program. We have extensive experience in Amazon Advertising (AMS) and Walmart Connect to ensure your retail presence matches your direct-to-consumer growth.
Ready to Stop Guessing and Start Profiting?
Secure full-funnel PPC management and achieve sustainable e-commerce growth today.
Contact Our PPC Management Team