Paid Advertising & Performance Marketing - eComHoard
Omni-Channel Media Buying

Stop Buying Clicks.
Start Buying Customers.

Most agencies optimize for vanity metrics. We optimize for Net Margin. We engineer high-converting creatives, ruthless media buying strategies, and unit-economic scaling across Meta, Google, and TikTok.

Campaign Analytics Live Sync
Daily Ad Spend
$4,250
Scaling Phase
Net Revenue
$18,700
MER: 4.4x
7-Day Trajectory
Today

The "Vanity Metric" Illusion

Most agencies send you a report bragging about a "5x ROAS" on Facebook. But when you look at your Shopify dashboard and your bank account, you are losing money.

Why? Because in-platform tracking lies. It double-counts conversions. It takes credit for organic search. It ignores your Cost of Goods Sold (COGS) and shipping fees.

We don't manage ads in a silo. We manage your Business Performance.

We base our scaling decisions on MER (Marketing Efficiency Ratio) and Net CPA (Cost Per Acquisition). We treat your marketing budget like an investment portfolio, cutting losers ruthlessly and scaling winners aggressively.

Traditional Agencies

Focus: Clicks, CTR, Platform ROAS.

eComHoard Partners

Focus: MER, Contribution Margin, LTV.

The Growth Stack

Full-Funnel Orchestration

We buy traffic. We optimize the store. We retain the customer.

Omni-Channel Media Buying

We deploy budget across Meta (Facebook/IG), Google Search & Shopping, and TikTok. We use cross-channel attribution to guide users from cold awareness to high-intent conversion.

Rapid Creative Testing

Targeting is dead; Creative is the new targeting. We implement rigorous A/B testing protocols for UGC video hooks, static ad angles, and ad copy to find the combinations that slash CPA.

Server-Side Tracking (CAPI)

iOS14 destroyed browser pixels. We implement Server-Side Conversions API (CAPI) to feed accurate, 1st-party purchase data back to the ad platforms, restoring algorithm intelligence.

Offer & AOV Engineering

You can't out-bid competitors with a low Average Order Value. We help structure Bundles, Volume Discounts, and Post-Purchase Upsells to increase your AOV so you can afford to acquire customers at scale.

Backend Retention Strategy

Profit lives in the 2nd purchase. We ensure your paid traffic strategy integrates with your Klaviyo Email & SMS flows, turning expensive one-time buyers into profitable recurring subscribers.

Landing Page CRO

Sending paid traffic to a poorly converting product page is a waste. We conduct UX audits, build dedicated Advertorials, and optimize checkout flows to ensure the traffic we buy actually converts.

Investment Models

Growth Partner Pricing

We tie our success directly to your revenue.

The Audit

Project Plan

Deep dive account & tracking fix.

$200+ / minimum

Cost depends on ad account size

  • Predefined scope & fixed cost
  • No advance payment required
  • Pay only upon completion
  • CAPI & Pixel Installation
  • Ideal for: Diagnosing Profit Leaks
Get Audit
Scaling Ops
Active Management

Flexi Hours

Ongoing media buying & testing.

$8 / hour

Min commitment: 20 hrs/week

  • Pay-as-you-go flexibility
  • No upfront payment
  • Detailed timesheets provided
  • Daily Ad Optimization (Meta/Google)
  • Creative A/B Testing Management
Start Scaling
Full Stack

Growth Partner

Total performance ecosystem.

5% of Gross Rev

Min revenue eligibility: $10,000+

  • No upfront fees/costs
  • Fully Managed Paid Media + CRO
  • 1 Year Strategic Contract
  • Full "C-Level" Consulting Access
  • Aligned Incentives (We win together)
Apply for Partner

Ready to Engineer Growth?

Stop gambling with ad spend. Let's build a predictable revenue machine.

"We were stuck at $50k/mo. eComHoard didn't just run ads; they fixed our post-purchase upsell flow, raising AOV by $18. That extra margin allowed us to outbid competitors and scale to $150k/mo profitably."

Request Account Audit

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FAQ

What is MER and why is it better than ROAS?

MER (Marketing Efficiency Ratio) is Total Revenue divided by Total Ad Spend. ROAS only looks at what Facebook/Google *claims* they drove. MER tells you the actual, undeniable health of your entire business. We scale based on MER.

Do you create the ad creatives (videos/images)?

Yes. Performance marketing requires constant creative testing. Under our Flexi Hours and Growth Partner plans, our design team produces iterations of static and video ads to find the winning hooks (UGC, Graphic Overlays, etc).

How much ad spend do I need?

To give the algorithms enough data to optimize properly, we recommend a minimum ad spend of $3,000 to $5,000 per month. Anything less restricts our ability to test multiple audiences and creatives simultaneously.