Data Driven Walmart PPC Optimization
Dominate the search results on Walmart.com with precision bidding and surgical keyword targeting. We help ecommerce brands scale their PPC campaigns while maintaining a healthy ACoS.
Average ROAS Increase
Reduction in ACoS
Keywords Managed
Customer Satisfaction
The Science of the Walmart PPC Auction
Navigating the Walmart PPC landscape requires a different mindset than Amazon or Google. Walmart uses a first price auction model for many of its placements which means you pay exactly what you bid. This makes bid management and placement optimization critical. At eComHoard we specialize in the technical nuances of the Walmart Connect platform ensuring that every cent of your ad spend is working toward your bottom line.
Strategic Keyword Harvesting
We don’t believe in set and forget campaigns. Our process involves continuous keyword discovery and harvesting. We start with automated discovery campaigns to identify high intent search terms then we move those winners into manual campaigns with surgical bid adjustments. This ensure that your brand captures the most relevant traffic before your competitors even know the keywords exist.
Our team of world class experts provides full A to Z management of your Sponsored Products and Sponsored Brands. We analyze search term reports daily to identify negative keywords that are draining your budget. By cleaning up your targeting we improve your click through rate and send positive signals to the Walmart algorithm which in turn lowers your cost per click.
As a full service ecommerce marketing agency eComHoard understands that PPC does not exist in a vacuum. Your paid strategy must be integrated with your organic SEO and your inventory management. We provide mentorship and business consulting to ensure that your products stay in stock and your listings are optimized for conversion. After all driving traffic to a low quality listing is simply wasting money.
We also utilize advanced bid multipliers for specific placements such as the search in grid and the item page. By adjusting your bids based on where the ad appears we can ensure that your most profitable products get the best visibility. This granular level of control is what separates eComHoard from generalist agencies.
Our Tactical PPC Framework
Competitor Analysis
We identify the keywords your competitors are ranking for and use defensive bidding strategies to protect your own branded search terms while attacking their market share.
Negative Harvesting
Our proprietary tools identify non converting search terms and immediately add them to your negative lists. This ensures your budget is reserved for buyers ready to purchase.
Campaign Structure
We build clean scalable campaign structures that allow for easy reporting and granular optimization. We segment by product type price point and seasonal demand.
Bid Multipliers
We optimize for placement by utilizing bid multipliers. This allows us to bid more aggressively for the search in grid position where conversion rates are typically highest.
Dayparting Strategies
Walmart shoppers have specific buying habits. We adjust your bids throughout the day to ensure you are most visible during peak shopping hours while saving budget during slow times.
Launch Management
Launching a new product? We use aggressive PPC strategies to generate initial sales and reviews which helps build the organic momentum needed for long term success.
Beyond the Click: Driving Profitable Growth
Many sellers make the mistake of looking at ROAS in isolation. At eComHoard we look at your total business health. We understand that a high ROAS on a low volume keyword is less valuable than a moderate ROAS on a high volume term that drives organic rank. Our goal is to use PPC as a lever to improve your total sales and your market share within the Walmart ecosystem.
We provide detailed weekly reporting that goes beyond the basic dashboard metrics. We show you exactly where your money is going and how it is impacting your overall business goals. Our hands on management approach means we are constantly testing new match types and ad formats to keep you ahead of the curve.
Whether you are an established brand looking to improve your efficiency or a newcomer ready to take over your category eComHoard provides the expertise and the consulting you need to thrive. We treat your ad spend as if it were our own focusing on long term sustainability over short term vanity metrics.
Transparent PPC Management Fees
Simple structures designed to grow with your brand.
Project Plan
Best for one-time PPC audits or campaign setup tasks.
- Predefined scope & fixed cost
- No advance payment required
- Pay only upon completion
- Clear deadlines included
Flexi Hours
Best for ongoing support and weekly optimizations.
- Pay-as-you-go flexibility
- No upfront payment
- MINIMUM COMMITMENT: 20 hours per week
- Detailed time tracking
Growth Partner
For brands ready to dominate their Walmart category.
- No upfront fees/costs
- Fully managed campaigns
- Min revenue eligibility: $10,000+
- 1 Year Strategic Contract
Commitment to High Customer Satisfaction
At eComHoard we pride ourselves on being a world class partner for ecommerce sellers. Our management services are designed to take the weight off your shoulders so you can focus on building your brand. We understand that every business is unique which is why we offer custom strategy consulting for all our clients.
We have helped hundreds of brands scale across multiple platforms including Amazon eBay and Walmart. Our full service approach ensures that your marketing strategy is consistent across all channels. When you work with eComHoard you are gaining a team of dedicated experts who are committed to your long term success.
Ready to take the next step? Connect with us today and let’s discuss how we can improve your Walmart PPC performance. Our team is ready to provide a full audit of your current campaigns and build a roadmap for your growth.
Ready for a Strategic PPC Overhaul?
Our lead experts are standing by to review your performance and provide a free audit. Connect with us today and stop leaving money on the table.
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